Trugud
Trugud is a venture dedicated to revitalizing the forgotten grains for the modern, health-conscious palate. Their mission is to provide a sustainable, planet-friendly alternative to refined grains. The brand identity comprise of two key elements. First, the two buds which represent new beginnings. Second element is an encircling shape which symbolize a nurturing environment that helps the buds to flourish. The cyclical nature of the shape represent sustainable growth.